Audi / Q2 #Untaggable

We developed the digital campaign for the launch of the Audi Q2 in Mexico, under the #Untaggable.

Because a car that is so many things at once is a car that cannot be labeled.

That’s why we created a microsite where users could interact with the Audi Q2 model and discover all its features each time they tried to label it.

By recording more than 120 responses, we created an experience that allowed us to demonstrate its versatility and effectively communicate the concept.