Corazón films / La La Land’s Campaign

The Mexican film distributor “Corazón Films” needed to create a launch campaign for the movie La La Land.

Starting with the fact that it’s a musical and romantic film, we developed the concept “A movie for those who listen to their hearts” to communicate the concept and campaign, we conducted an experiment.

We brought together five randomly selected people, a cardiologist, and a free jazz band, with the intention that the band would improvise based on each person’s heartbeat, allowing them to literally listen to their hearts, bringing the concept to life.