ZOCO / Fin de año 2020

Zoco, the leading pacharán brand in Spain, had to create its year-end campaign in a rather unique year.

For the first post-COVID holidays, when many parts of the world were still under lockdown, we developed two commercials with the brand that tapped into these new insights, reflecting the new normal.

The campaign became the most viewed and shared in the brand’s history and was recognized as the third-best year-end campaign in Spain by the Spanish website ReasonWhy.